In the Australian Families Home Improvement Survey conducted across our network, 1,100 respondents shared their attitudes, approaches and intentions for Renovating, Styling and DIY in their homes both now and in the near future.
Whether they are self-nominated Style Queens or House-Proud DIYers, they are consistently active in seeking out relevant content to educate and inform the decisions they are making right now for their own homes.
They are craving and consuming as much home renovation, styling and DIY content as they can find and are incredibly open to inspiration, ideas and recommendations; particularly from sources they value, trust and are already connected to.
So in response to our audience needs, we’ve launched Making Home.
As part of the site launch we have kicked off production of a Renovation series that inspires and empowers real people to take on renos and restyles at their home. An ‘aspirational yet achievable’ reno journey for everyday Australians.
The pilot series will be brought to life by professionally filmed Room Reveal DTV episodes amplified across our network audiences as well as via Mini Episodes on Studio10.
We have been overwhelmed by the early acceptance by the industry and have already established a number of high profile series partners, who will have access to a vast suite of video and photographic content and brand integration opportunities.
Visit makinghome.com.au to find out more.
