Consumer Survey: 4 Questions we should be asking as we step into 2021

For over 10 years we’ve been tracking the behaviours, attitudes, preferences, habits and loyalties of Australian female consumers across Grocery and Pharmacy. An ongoing study that has guided the strategies of many leading brands.

This year we challenged ourselves to look beyond the weekly shop and explore Australian consumer habits & preferences across a range of product & service categories including home appliances & electronics, cars, financial services, utilities & telecommunications.


Yes, Mums want to shop alone

The 2017 MoM Shopper Diary – now in it’s 5th year with over 8,000 respondents – uncovers the truth about what mums really want when they’re grocery shopping.


MoM Founder in The Australian

” … A big driver for women-led start-ups is the desire many women have to work from home when their children are young.

In 2009 Hills set up Mouths of Mums – a research and content site whose 200,000 members share advice and review products and services for companies such as Woolworths, Procter & Gamble, Philips Avent and Toyota …”

View the full article below.