Introducing Making Home
We’re proud to introduce the launch of our latest online community, Making Home.
Consumer Survey: 4 Questions we should be asking as we step into 2021
For over 10 years we’ve been tracking the behaviours, attitudes, preferences, habits and loyalties of Australian female consumers across Grocery and Pharmacy. An ongoing study that has guided the strategies of many leading brands. This year we challenged ourselves to look beyond the weekly shop and explore Australian consumer habits & preferences across a range […]
The best influencers are not ‘Influencers’
Whether it be consumer goods, grocery, pharmaceuticals or even motor vehicles, the MoM Shopper Diary has uncovered some interesting truths about influencing Australian mothers’ purchase decisions. View Article
