Category: Uncategorised

Introducing Review Round Up – a collaboration with Network 10

https://youtu.be/B56H1C7rgnwWe are excited to announce REVIEW ROUND UP; a collaboration with the team at Network 10, to share campaign content from across our channels with the highly engaged and loyal Studio10 audience. In 2022 review campaigns across the WOM Network will now go even deeper into advocacy and attention via several formats within the Review […]

Consumer Survey: 4 Questions we should be asking as we step into 2021

For over 10 years we’ve been tracking the behaviours, attitudes, preferences, habits and loyalties of Australian female consumers across Grocery and Pharmacy. An ongoing study that has guided the strategies of many leading brands. This year we challenged ourselves to look beyond the weekly shop and explore Australian consumer habits & preferences across a range […]

The best influencers are not ‘Influencers’

Whether it be consumer goods, grocery, pharmaceuticals or even motor vehicles, the MoM Shopper Diary has uncovered some interesting truths about influencing Australian mothers’ purchase decisions. View Article

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